Mirella A. Vitale is the Chief Marketing Officer and Senior Vice President of Marketing, Communication and Public Affairs for the ROCKWOOL Group. Mirella also holds a board position in EURIMA (European Mineral Wool Association) and is on the Advisory board of the Global CMO Council.
Mirella joined ROCKWOOL in the Group Management position in February 2016 after the company announced its ambitious business transformation program and has successfully driven the ROCKWOOL Group´s re-positioning as a truly international brand with a strong sustainability agenda, increased customer centricity and digital transformation. Mirella leads a division which includes Product Management, Commercial Excellence, Public Affairs, Marketing, Digital channels and Sustainability across all the five ROCKWOOL brands.
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