Mitch proves time and again that brand discovery, design, and strategy are powerful tools that can transform not only your marketing, but also your organization and all the people in it. They are the cornerstones of clear communication. A skilled facilitator, team builder, and presenter, he has a track record of finding synergy, traction, and opportunity where fear, overthinking, and bureaucracy slow others to a crawl. And somehow, he makes it look easy.He learned to do all this while building and developing corporate and product branding programs for such clients as Bloomberg Television, VH1, Church World Service, Microsoft, Lightlife Foods, Reebok, Avid Technology, and FX Networks.“The branding process is like the swiss army tool of organizational learning and development,” he says. “What do you need to do? Articulate mission and vision? Branding. That’s where you start. Improve internal understanding and buy-in? Branding again. It’s a codevelopment process. It gives every organization a tangible way to share the experience of self-discovery.”
Mitch has served as an independent communications consultant since 1982.