Why Do Startups Innovate Better than Design Firms, and What Can We Learn from Them?

Integrative design and lean PM have the potential to mimic agile development; benefitting from fast iterations and innovation, but often don’t in practice. Owners are demanding increasingly high performance and firms won’t be competitive if they can’t pivot, transform and adopt the habits and disciplines of startup culture. What would firm management look like if we: 1) valued our staff as our prime assets, and 2) adopted a practice of continuous learning and improvement? This session is a continuation of last year’s, building on that content, offering new insights and strategies and with new exercises to help participants translate key behaviors into practical strategies and immediate actions.

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Event Time: 

Tuesday, March 1, 2022 - 10:30am to 12:00pm

Room / Location:
Harbor 3

CEU Information: 

Attendance for each full conference day offers 4.5 credit hours for both RESNET and MA CSL licensure.

CEU Credits: 

AIA: 1.5 LU
NARI: 1.5 Hours
PHIUS: 1.5 Hours

Learning Objectives:

  • Describe how to conduct a baseline sustainability assessment of their companies; specifically related to culture, systems, process, & project delivery
  • Use change management strategies to create an internal sense of urgency and overcome barriers and resistance to a practice of sustainability
  • Identify proven strategies to create and implement a continuous improvement process and feedback loop
  • Incorporate ‘startup’ behaviors and norms into practice so that innovation becomes part of the organizational culture and corporate DNA

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