I wanted to let you know about a partnership opportunity that has recently come our way.
Siemens has just approached us to explore whether we are interested in working with them to present Solar Exchange, a one-day conference intended primarily to educate practitioners about the latest happenings in the solar industry. Participants will include photovoltaic researchers, utility representatives, manufacturers, developers, OEMs, integrators and others. Siemens will take responsibility for identifying and paying for the venue, and underwriting the cost of attendance for all attendees so that it can be offered as a free event. They have asked NESEA to help with the planning and promotion of Solar Exchange – i.e., providing our content for the event. They are planning to host the event in May at Rutgers University.
Siemens has recently hosted other Solar Exchange events in Arizona (approximately 80 attendees), Los Angeles, and most recently in Raleigh, NC, where they partnered with another ASES affiliate, the North Carolina Sustainable Energy Association, which attracted 300 attendees. All were very well received, and I have learned from my counterparts in NC that Siemens was great to work with.
From my perspective, this opportunity is a no-brainer. Last year, the NESEA Board approved a strategic direction that contemplates offering more programming in the southern part of the NESEA territory — NY, NJ, PA and DE. We are hoping, over time, to develop some sort of “BE South” offering. This event could be a great first step. It could allow us to develop a stronger toe-hold in NJ, and to obtain up to 300 qualified leads for new members in the area with whom we might be able to engage, year round. The only cost to NESEA will be the staff time associated with helping to find content for the event and helping to promote it. And we intend to work closely with BuildingEnergy Renewables track chair Bill Stillinger to do so – borrowing heavily from the content and the presenters we are using in the Renewables track at BE12. Siemens has indicated they are open to using different learning formats – more interactive modes of learning than just a traditional panel of 3 with PowerPoints. They are interested in making the event a quality learning and networking event, not just a sales pitch for their own products.
I’ll be glad to keep you all updated on this collaboration as it progresses. Thanks!
Jennifer
