Green Buildings Open House in the Digital Age

We’re pleased to announce a partnership with our member company EnergySageTM to host the new virtual component of the  Green Buildings Open House (GBOH) program. The virtual tour supports NESEA’s Green Buildings Open House program which allows participants to visit host sites to see firsthand the renewable energy and energy efficiency improvements implemented in their communities. In 2011, more than 10,000 people toured 504 GBOH host sites throughout the Northeast, including homes, businesses, and public buildings.

“In partnering with EnergySage, we hope to provide participants with a deeper, more robust experience as they tour this year’s projects,” says Jennifer Marrapese, Executive Director of NESEA. “Our mission to drive broader adoption of energy efficiency and sustainability is directly aligned with that of EnergySage. As consumers learn from their peers who have successfully implemented renewable solutions, and become more familiar with these technologies, they are more likely to start using them themselves.”

The virtual complement to NESEA’s GBOH tour hosted on EnergySage.com provides visitors and hosts with new, enhanced features and additional opportunities to discover and be discovered. The property profiles featured on EnergySage.com give each host the opportunity to share detailed information, advice and experience online with potential visitors as well as those unable to physically visit the sites. Online visitors and tour participants learn what motivated the host to invest in energy efficiency and clean energy systems such as solar, wind, geothermal, what advice he or she might have for others considering similar energy investments, as well as the costs and results achieved both in energy savings and financial returns. Because the tour is fully integrated with the comprehensive suite of resources available on the EnergySage web site, GBOH listings are linked directly to additional information such as brand and vendor profiles and reviews, explanations of the full range of clean energy technologies and applications, automated tools to determine appropriate technologies for specific properties, and help with executing a purchase.

A EnergySage home profile

This is an example of EnergySage’s profiles.

For our member network of sustainable energy and sustainable building professionals, the virtual tour is a valuable marketing vehicle for extending brand recognition and increasing a potential consumer’s awareness of their experience and capabilities. Through these customer testimonials, consumers will be able to see the actual results of NESEA members’ work in action. These case studies showcase examples of energy efficiency and clean energy installations across a broad range of applications, property types and geographies, giving consumers confidence to take action for their own properties.

“EnergySage’s research shows that a lack of clear understanding of these technologies and their economics is a major stumbling block to consumer purchases,” said Vikram Aggarwal, CEO of EnergySage. “We are delighted to partner with NESEA on its virtual Green Buildings Open House tour to provide the information and transparency needed to remove these barriers and bring clean energy into the mainstream.”

In more exciting news, on June 13, EnergySage announced that it received a Department of Energy SunShot Startup Investment to further its efforts to make clean energy more accessible to consumers.

Current clean energy system owners can create profiles of their clean energy installations and energy efficiency improvements at: http://www.energysage.com/share-your-experience

 

The First Tenet of Sustainability

The First Tenet of Sustainability

As I noted last time it was the World Commission on Environment and Development (the Brundtland Commission), chaired by Gro Harlem Brundtland of Norway, that provided the classic definition for “sustainability”. Elegant in its simplicity, it states, “meet[ing] the needs of the present without compromising the ability of future generations to meet their own needs”.

Contrary to my own belief, the book well-articulated that the word “sustainability” is not quite as soft or “fuzzy” as many of us would-be practitioners might have thought. Let’s say it does not carry with it the same uncertainty associated with terms such as “hard-core pornography”. (Got your attention, huh?)  Some may recall Justice Potter Stewart in 1964 noted about that term, “I shall not today attempt further to define the kinds of material I understand to be embraced …  but I know it when I see it.” Well, we have to do a lot better than that for sustainability.

Surprisingly, the first tenet of sustainability according to Brundtland appears to require “a political system that secures effective citizen participation in decision making.”  While not to overly dwell on this point, this can have a number of meanings.  Too often the participation is limited to groups who are often referred to as “stakeholders” and many times individuals who do not represent groups are conveniently excluded. When it comes to “sustainability,” we are all stakeholders whether we represent a group or not. Maybe some of you have felt excluded or that your input was not fairly considered. We need to become better listeners in a world where the distractions are immense and where individuals and their sometimes different ideas seem to count for less.  I mean when you consider that there has only one statue I can recall commemorating a committee, (The Burghers of Calais by Rodin) maybe it is time to consider that “groupthink” that may exclude outliers may not always offer the best solutions.  Consider too, that in general, a great many of NESEA core ideas have been the outliers until relatively recent times.
The Brundtland Commission continues to detail in numerous places not merely the “narrow notion of physical sustainability” personified by green buildings and installing solar panels but also, more importantly, what other changes must take place in society including changes in the legal field to make us “sustainable”. At one point it says:
“National and international law has traditionally lagged behind events…; and “there is an urgent need:… to establish and apply new norms for state and interstate behavior to achieve sustainable development…”
It more than implies that changes in principles and values are required not only in government but in governance issues at all levels, in all forms of organizations within our culture including civil society which includes groups like Lion’s Clubs, Kiwanis and even professional organizations — like NESEA.  Oddly enough, one think tank that has very well articulated some of the other principles is not a renewable energy organization but the Natural Hazards Center in Boulder, CO. Aside from the participatory process discussed above, which they saw as central hub of a wheel to all the other principles, they likened the spokes of the wheel in their diagram to include:

  • Social & Intergenerational Equity
  • Environmental Quality
  • Quality of Life
  • Economic Vitality

Brundtland goes into these as well as a number of other areas to provide a more complete tapestry of understanding. In future blogs we will examine some of these before we get into the other  areas of sustainability including some  more closely associated with what NESEA members try their best to accomplish on a day to day basis.