And the survey says . . . NESEA’s Green Buildings Open House has REAL IMPACT!

For the past 16 years, NESEA has run the Green Buildings Open House tour each year in October in conjunction with the American Solar Energy Society’s National Solar Tour. We have helped to organize homeowners and business owners to open their buildings so that visitors can learn, firsthand, about the sustainable energy improvements the owners have made to their properties.

For most of these 16 years we have taken it on faith that the tours help change behavior – that they help move the market. We have known intuitively that the peer-to-peer conversations that happen as a part of this program influence people to take action. We have heard, anecdotally, from NESEA members who have told us that Green Buildings Open House (GBOH) was their introduction to NESEA and to our community, and that the program inspired them to undertake big energy efficiency projects. But we’ve never had real hard data, from our visitors, to show how widespread the impact of the program is.

Now we do!

In July, NESEA received a grant from the National Grid Foundation that allowed us to develop an online survey to learn more from GBOH visitors about how the program affected them. The survey is being administered in three rounds – the first round occurred before this year’s Green Buildings Open House tour, and the second round was sent out two weeks after the October 13th tour, and the third will be sent within the next two weeks.

Survey results are still being collected, but we’ve learned a lot already. The things we’ve learned so far include:

Of the first-time GBOH visitors who responded to the most recent version of the survey, 17% have already undertaken energy efficiency improvements to their home or business in the month or so since the GBOH tour. The types of improvements they’ve made include:

  • getting an energy audit
  • air sealing their walls, windows, basement or attic
  • replacing their incandescent lightbulbs with compact fluorescent bulbs

Three people even installed high performance systems including photovoltaics, ground source heat pumps, or high efficiency HVAC equipment.

Of the people who made energy efficiency improvements to their home or building, 50% said that GBOH helped influence them to do so.

There are lots more compelling findings to share – and we’ll be doing so much more extensively in the coming weeks and months. But in the meantime, we’re really excited that the results validate that this program is helping to move the market toward more widespread adoption of sustainable energy solutions.

p.s. – Many thanks to UMass student Kelsey Hobson, our Green Buildings Open House program coordinator and survey writer, for all her work to ensure that we have a comprehensive, statistically valid survey.

Profound Gratitude: Remarks by Jennifer Marrapese, Executive Director at Annual Meeting, 9/15/12

Welcome everybody to the 2012 annual meeting of the Northeast Sustainable Energy Association.

I am really excited that we’re here in Portland. There’s a vibrant green building and sustainable energy community here – a community that has built what they need in the form of the monthly Building Science Discussion Group, Maine Association of Building Energy Professionals, Passive House Maine, USGBC’s Maine Chapter, the Pretty Good House movement and many other formal and less formal organizations and collaborations.

The Portland area has traditionally not been as well served by NESEA as many other areas in our territory. And for as long as I’ve been at NESEA, we’ve been hoping to change that. So I was delighted when NESEA board member Phil Kaplan invited me to Portland and asked us to consider hosting our annual meeting here.

Since our first meeting with Phil and the Building Science Discussion Group in June, many of you Mainers have drunk the NESEA Kool Aid. Architect Rick Renner, a longtime NESEA member, is running for the NESEA board of directors. Sam Strickland is serving on a committee to help us create and launch online communities of practice so that geography ceases to be such a challenging barrier for NESEA members who want to learn and share year round. Steve Konstantino of Maine Green Building Supply has become a business member and opened his facility up last night for an annual meeting pre-game – a Building Science Discussion Group to welcome the whole NESEA community to town.

Profound gratitude. As I prepared my remarks for tonight, that was the mindset I started from. I feel profoundly grateful to this community and appreciative of all that we are accomplishing together.

Let me explain to whom I am grateful and why.

I am grateful to the more than 200 members who are really actively engaged with NESEA far above and beyond simply writing a check and receiving their monthly newsletter and their BuildingEnergy Magazine twice a year. It is surely unprecedented within NESEA that almost a third of our members are actively engaged in planning the conference, hosting sites in our Green Buildings Open House tour, submitting content for BuildingEnergy magazine, and serving on NESEA program and board committees.

I am grateful to Jamie Wolf for recently helping us to articulate something that we’ve known intuitively for a very long time:  that the BuildingEnergy Conference is NESEA’s crown jewel, or the center of NESEA’s universe, but that it occurs only for 3 days/year in Boston. Jamie shared with me his vision for BE365, which makes the BuildingEnergy experience available to NESEA members every day of the year through various events, gatherings, online learning and other forums throughout the year.

I am grateful to lifetime NESEA member Bernice Radle, who at the ripe old age of 26 is rallying a group of NESEA member preservationists to plan a kick-ass Green Buildings Open House tour in Buffalo on October 13th, and who is trying to bring the rest of the NESEA community into the digital age with her incredible promotional savvy using twitter, facebook, blogging and Pinterest.

I am grateful to Marc Rosenbaum, one of our NESEA rock stars, who has partnered with us, and who has spent more than 100 hours to develop and help us launch a 10-week online course for the BuildingEnergy Masters Series, and who recently shared with me, “I could develop and market a course like this on my own. Yet what appeals to me about this arrangement is that I get to advance my personal mission of expanding our collective capabilities, while creating an income stream, and also give back to this organization that has been such a key factor in my success. However, it’s a business partnership, not a charity -  NESEA has skin in the game just as I do.”

I am grateful to NESEA board member Kate Goldstein, who, although she is still a starving student, is digging deep for NESEA this year. Not only did she become a lifetime member – a great investment for somebody who’s still in her 20s – but she has also pledged a leadership gift in our annual fundraising appeal, because, in her words, “The diversity of NESEA’s membership is a gift for us who have not yet found our own path. NESEA is the shelter of our community.”

I am grateful to my staff – at least three of whom, despite being handed a salary freeze this year, have decided to invest some of their discretionary income into NESEA membership because they believe deeply in what we’re about here, and they consider themselves a part of this community.

I am grateful to Paul Eldrenkamp, who confided in me that one of the happiest days of his life was the day that he left his last NESEA board meeting in the mid-1990s. He went and sat in his car for a few minutes and let out a freedom cry that others may have heard even from inside the building. Paul shared that the board as a group (not its individual members) was so dysfunctional, and mired in the day to day operation of the organization, that he couldn’t wait to get out. Well, Paul is a testament to how things have changed for the better. This year, not only is he chairing the BuildingEnergy Conference, and bringing a ton of new talent into the organization through his vast network, but he’s also teaching a BuildingEnergy Masters Series class on Passive House online, and running for the NESEA board!

I am grateful to the 20 or so NESEA members – some long timers, some newbies – who are helping us experiment with and launch active online communities so that they can learn together how best to apply systems thinking in their practices and what are the elements of a generative economy. These communities will serve as a forum in which NESEA members can share with each other what’s working (and what’s not) in service of a more sustainable built environment. Based on what we learn from these communities of practice, we’ll launch others in the new year – including one on Deep Energy Retrofits, one on Zero Net Energy Buildings, and possibly even one on our topic tonight, the Pretty Good House.

These examples barely scratch the surface of all we’ve accomplished together over the past year. And all of this is happening in the worst building environment in 20 years.

In many ways, last year represented the “perfect storm.” Almost everything that could have gone wrong financially, did. NESEA’s membership numbers and Sustainable Green Pages listings continued their steady decline since the housing market crash in 2009. BuildingEnergy registration and exhibitor numbers declined, despite a whopping 97% of our attendees saying that they would recommend the conference to a colleague. We lost substantial donations from two longtime donors whose funding focus shifted and whose portfolios suffered at the hands of a lackluster economy.

We knew before the year even started that we were going to run a deficit in Fiscal Year 2012. We even budgeted for it. We invested heavily in staff, hiring a membership coordinator and a communications coordinator. We also invested in our infrastructure, launching a new website, supported by a new, more nimble database. We knew it would take time for these investments to pay off. Unfortunately, the deficit we ran was larger than anticipated.

NESEA’s reason for being is to advance the adoption of sustainable energy practices in the built environment. The rest of the industry is finally catching on as well.

Last year’s bottom line fails to tell the whole story. It doesn’t tell the story of the momentum we’re building, one practitioner at a time. It doesn’t tell the story of the quality of engagement within our membership, within the BuildingEnergy planning process, and at BE itself.

I truly believe that we’re planting the right seeds, and that if we continue to provide quality engagement experiences, the numbers will follow. I also know that we’ll continue to learn and adjust the plan as we go!

So I’m grateful. I’m invested in this organization and in this community, not just professionally, but also personally, as I complete my own deep energy retrofit and prepare to showcase my home on NESEA’s Green Building Open House tour, which will be held on October 13th throughout NESEA’s 10 states, from Maine all the way down to Delaware.

Now’s the time for you to invest as well. Invest in NESEA and in our future in a way that makes sense for you. If you’re not a member, join. If you are a member, consider donating or sponsoring above and beyond your membership contribution. Or give the gift of NESEA membership to a colleague to help grow our community.

If you’re a newcomer to our community, invest in your own professional development as you get to know us better. Enroll in one of our BuildingEnergy Masters Series courses and partake in  high quality interactive educational content from the comfort of your home or office. Learn about zero net energy homes from Marc Rosenbaum, the man who’s probably engineered more of them than anybody else in the Northeast. Learn about Passive House from Mike Duclos and Paul Eldrenkamp, a member of the inaugural group of Passive House certified consultants in the U.S. Then connect with others in your class to share what you’re learning and create a community of practice that can meet in person at next year’s BuildingEnergy Conference.

Attend the Building Energy Conference, exhibit there, sponsor. Even better, help shape our content by joining the planning committee for the BuildingEnergy Conference. Register your most recent project for our Green Buildings Open House tour in October. Enter your best work in NESEA’s Zero Net Energy Building Award to compete for our annual $10,000 prize. Submit an article for publication in BuildingEnergy Magazine, our peer-reviewed journal by and for sustainable energy professionals in the Northeast.

Invest in the community that is building your knowledge base, your practice, your career, and a more sustainable built environment.

Before I close, I’d like to thank a few people without whom this meeting would not have happened. First, thank you to our committee of locals who advised us on all of the nuts and bolts decisions we needed to make – from the beautiful location we are in to the buildings we should include on the tours earlier today to the Pretty Good House speaking program tonight. Those committee members include Matt Holden, Steve Konstantino, Dan Kolbert, and Rick Renner, among many others.

Next, I’d like to thank our sponsors for tonight – Sparhawk Group, Maine Association of Building Energy Professionals, and Thorton Tomasetti Fore Solutions. And a special thanks to sponsors Kaplan Thompson Architects and Pinnacle Windows, who are hosting a party after tonight’s meeting at Grace, a beautifully restored church and restaurant with an awesome looking menu!

Huge thanks also to Phil Kaplan of Kaplan Thompson Architects for advocating in favor of holding the meeting here in Portland and for connecting us with all the folks here who could help make it happen.

And finally, thank you to Kelsey Hobson, our summer intern from the Massachusetts Clean Energy Center. Kelsey came in at the beginning of the summer and flat out handled all the logistics for this meeting, with almost no guidance. She herded a group of benevolent but busy cats to score us this great location, and planned all of the building tours. She did such a great job that we decided to hire her permanently – or at least as permanently as she’ll have us. This is one NESEA emerging professional with a very bright future.

And now, I’d like to welcome to the stage NESEA board chair, James Petersen. James has been a huge champion of our work to “expand the choir,” and has supported these efforts personally by being a NESEA evangelist within his own professional network. James will share with you an update on where the board would like to see NESEA head, and on what your role might be in helping to create our future success.

Green Buildings Open House in the Digital Age

We’re pleased to announce a partnership with our member company EnergySageTM to host the new virtual component of the  Green Buildings Open House (GBOH) program. The virtual tour supports NESEA’s Green Buildings Open House program which allows participants to visit host sites to see firsthand the renewable energy and energy efficiency improvements implemented in their communities. In 2011, more than 10,000 people toured 504 GBOH host sites throughout the Northeast, including homes, businesses, and public buildings.

“In partnering with EnergySage, we hope to provide participants with a deeper, more robust experience as they tour this year’s projects,” says Jennifer Marrapese, Executive Director of NESEA. “Our mission to drive broader adoption of energy efficiency and sustainability is directly aligned with that of EnergySage. As consumers learn from their peers who have successfully implemented renewable solutions, and become more familiar with these technologies, they are more likely to start using them themselves.”

The virtual complement to NESEA’s GBOH tour hosted on EnergySage.com provides visitors and hosts with new, enhanced features and additional opportunities to discover and be discovered. The property profiles featured on EnergySage.com give each host the opportunity to share detailed information, advice and experience online with potential visitors as well as those unable to physically visit the sites. Online visitors and tour participants learn what motivated the host to invest in energy efficiency and clean energy systems such as solar, wind, geothermal, what advice he or she might have for others considering similar energy investments, as well as the costs and results achieved both in energy savings and financial returns. Because the tour is fully integrated with the comprehensive suite of resources available on the EnergySage web site, GBOH listings are linked directly to additional information such as brand and vendor profiles and reviews, explanations of the full range of clean energy technologies and applications, automated tools to determine appropriate technologies for specific properties, and help with executing a purchase.

A EnergySage home profile

This is an example of EnergySage’s profiles.

For our member network of sustainable energy and sustainable building professionals, the virtual tour is a valuable marketing vehicle for extending brand recognition and increasing a potential consumer’s awareness of their experience and capabilities. Through these customer testimonials, consumers will be able to see the actual results of NESEA members’ work in action. These case studies showcase examples of energy efficiency and clean energy installations across a broad range of applications, property types and geographies, giving consumers confidence to take action for their own properties.

“EnergySage’s research shows that a lack of clear understanding of these technologies and their economics is a major stumbling block to consumer purchases,” said Vikram Aggarwal, CEO of EnergySage. “We are delighted to partner with NESEA on its virtual Green Buildings Open House tour to provide the information and transparency needed to remove these barriers and bring clean energy into the mainstream.”

In more exciting news, on June 13, EnergySage announced that it received a Department of Energy SunShot Startup Investment to further its efforts to make clean energy more accessible to consumers.

Current clean energy system owners can create profiles of their clean energy installations and energy efficiency improvements at: http://www.energysage.com/share-your-experience

 

How do we/should we promote members' businesses?

I wanted to share with you all an email exchange that took place earlier this week that I believe goes to the heart of NESEA’s role as a membership organization.

Earlier this week we sent the following invitation out to all of our Green Buildings Open House hosts and prior years’ entrants to the NESEA Zero Net Energy Building Award:

“Greetings Green Buildings Open House hosts!

I wanted to take a moment to pass the information below to you all, as I know that many of you have indicated that you would like other opportunities to share your knowledge. If you would like to participate in this program offered by Energy Sage, feel free to contact them using the information below. Thank you for your time, and have a wonderful day!

Would you like to help others make the move to renewable energy?

EnergySage.com is an online resource that helps people to navigate the clean energy system research and purchase process. They are interested in showcasing case studies on their website of home and business owners who have already purchased clean energy systems. They would include information about your specific system, why you decided to make the investment, your decision process, your costs / benefits and any advice you might have for potential consumers.

EnergySage’s research suggests that while most consumers are interested in clean energy systems, they don’t actually make the move because they feel they have incomplete or inaccurate information.

By participating, you will be helping others make the move to renewables. If you are interested, Please contact Energysage at: info@energysage.com or at 617.398.0045. They will follow up with a questionnaire and by phone or email.”

We received feedback from several recipients asking why we were promoting the services of a for-profit company, and whether it was appropriate for us to endorse the services of one provider over another. In the interest of transparency, I’d like to share my response — because I feel like this type of member promotion is exactly what we should be doing:

Dear _____,

Thanks for your email. I wanted to respond directly to the concerns you addressed about the request we sent out on behalf of Energy Sage.

Energy Sage is a for profit business that is a NESEA member. As a membership organization, part of our mission is to connect our member – who are primarily practitioners in sustainable energy – to each other, to the ideas and information that they need to improve their practice, and to consumers. And we routinely share member news and/or help them make the types of connections you see here.

I’m sorry if the email below came across as an endorsement of Energy Sage’s products and services. It was not intended to be that. But Energy Sage is looking to develop case studies of consumers who have successfully adopted renewable energy features. They will, of course, use these case studies as part of their marketing. But NESEA may benefit as well, because as they build the online platform for these case studies, we may be able to use the platform for our Green Buildings Open House program. In other words, this is a first step in potentially co-developing a new online platform for GBOH.

I’m sorry you found the original email upsetting. Hopefully this helps shed some light. I acknowledge we could have been clearer and more transparent. Thanks!

Jennifer


As always, I welcome feedback from the NESEA community – what do you think?

NESEA member public presentations

If you visited some residences at Green Buildings Open House this past weekend and were looking for some more information or next steps, you may want to check out NESEA member Rachel White’s (of Greener Every Day) talk at the Chelmsford Public Library.

Her talk is part of a two part series “Bringing Your Home into the 21st Century“. The first part of this series (delivered Sept. 21) was presented by Paul Eldrenkamp (of Byggmeister, Inc.), long-time NESEA member and this year’s BuildingEnergy Conference co-chair. (Sorry we missed your talk, Paul! We’ll just have to check out your talk “Ice Dams, Climate Change & You” at the Weston Public Library Oct. 19th, or your session at Build Boston Nov. 16th !)

Bringing Your Home into the 21st Century
presented by Rachel White, Greener Every Day, LLC
Wednesday, October 26th, 7PM
Chelmsford Public Library
25 Boston Rd., Chelmsford, MA

For other upcoming events, check out our events calendar – and as always, if you have an event you would like to promote, just let us know (nesea@nesea.org)!

Great News from the Membership!

Long-time NESEA Members Kuhn Riddle Architects (KRA) based in Amherst, MA  have recently earned LEED Platinum (New Construction) certification, in conjunction with Arrowwood Construction (also of Amherst, MA)  for their work on New England Environmental’s headquarters (NEE.)

According to their press release, a sampling of the building’s energy New England Environmental (Kuhn Riddle Architects)specs include a 39,000 kW photovoltaic array (installed by other long-time NESEA members PV Squared), 12” thick walls (2×6 and 2×4 with a 3” thermal break) filled with 12” cellulose insulation (recycled material), and 24” of cellulose insulation for the ceilings. And for one more additional member shout-out – Solectria Renewables products were used!

While LEED certifications seem to be popping up all over, Andy Grogan of KRA comments,

“[the project] shows how local professionals and an engaged community can create a project that achieves levels of energy efficiency that too often feel out-of-reach for commercial projects without substantial budgets…For this project, the architects (Kuhn Riddle), most consultants, and the contractor/subcontractors were all local.  Many were educated here at UMASS Amherst.  And as the client will tell you, this project did not cost an arm-and-a-leg to construct, but it achieves remarkable levels of energy efficiency.”

Moreover, as John Kuhn (one of the lead architects on the project) noted, the integration of PV into the building was not an afterthought, but rather part of the process all along. Jon Child of PV Squared also mentioned the collaborative design process – for example, that the architects went for a long, rectangular roof  to accommodate the solar panels.

This type of collaboration is a  perfect example of the kinds of conversations that should be happening between builders and designers and renewable energy installers to ensure that all the systems work together seamlessly. Jon Child commented on how essential it is to have the systems in communication with one another, otherwise things fall apart – for example the HVAC needs to be in conversation with the renewables which needs to be in conversation with the overall design. This is, I’m sure, very basic to NESEA member thinking, but it’s always nice to hear about it in practice! I know when I hear about LEED failures, I find myself wondering, “Where was the communication?”

On that note, we complain a great deal within the NESEA community about having LEED buildings without LEED people. But, as it turns out, the people at New England Environmental are LEED people! They have about a year’s worth of data (you can see their PV performance here – as linked to their website), as the construction was complete last year, and they embody how LEED residents  make LEED successful. According to John Kuhn (of KRA), Julie Marcus (of NEE) truly spearheaded the LEED process. As New England Environmental is an environmental consulting firm, they wanted to use their headquarters as a lab for what they do and were instrumental in achieving many of the landscaping site points. Another exciting detail is that this was the first LEED project for John Kuhn and Ann Marshall of KRA and for their contractors. Thanks to their excellent collaboration and support from NEE, this project was successful.

You can view some of the photos and more information at the Kuhn Riddle website here and here, and more detail of the PV installation and array here (also linked above).

Even better, you can visit the building yourself on October 1st, as New England Environmental HQ is part of our Green Buildings Open House event!

Our warmest congratulations (and a high five) to Kuhn Riddle Architects, to everyone who worked on the project (way to go PV Squared!), and to New England Environmental.

Hey Members! Do you also have news to share? Let me know! Highlighting your good work is why we are here. Contact me at 413.774.6051 ext. 20, or rheldt@nesea.org.

…And we’re still accepting host sites for GBOH, so if you have a high-performance or otherwise energy efficient building, contact Michelle Rose at 413.774.6051 ext. 17 or mrose@nesea.org.

Interview with Michael Nerrie

The other day I had the pleasure of speaking with Michael Nerrie, the builder and owner of a passive solar house in Walpole, New Hampshire. Mr. Nerrie’s home was recently selected for the cover of the Fall 2010 edition of the Northeast Sun. Below is a brief transcription of our conversation.

Michelle Rose: What inspired you to build a passive solar house?

Michael Nerrie: Coming from the ’70s, solar was big. The White House had a solar hot water heater and there were some good incentives. Alternative energy was in then but PV was hardly used at all.

I built my own solar hot water heater. I was a builder and then, for 25 years it just went off the radar. I was very frustrated in the ’70s when the alternative energy thing fell apart.

I was inspired by neighbors who had a solar hot water heater and then, later, it was the same thing with PV. It makes a big difference when you see it done by others; it’s often easier to do than you think.

Michelle Rose: How has your home changed since you originally built it?

Michael Nerrie: It looks quite a bit different than it did when I first built it. In the ’70s, passive solar was just getting started . . . the guidelines were different and not well established. I had way more glass than I needed. In the mid-’90s I cut down on the amount of glass that I was using.

Michelle Rose: What are some of the benefits that you have noticed?

Michael Nerrie: We get half of our heat from the sun and, now that we have PV, we get half of our electricity from the sun as well. So, now we have half of the overall heating and electricity costs.

Michelle Rose: What is your favorite part of owning a sustainable house?

Michael Nerrie: Sitting in the sunspace in our hammock on a zero-degree day wearing next to nothing, reading a book. It’s zero degrees out and 85 in the sun. It’s like having a tropical vacation on every sunny day of the year.

Michael Nerrie is both an organizer and a host for the 2010 Green Buildings Open House tour, which takes place this year on Saturday, October 2nd. For more information on the tour or to see specific information on Mr. Nerrie’s sustainable home, please visit http://www.nesea.org/greenbuildings.