BuildingEnergy online is becoming a reality

I’m excited to share what’s happening with the BuildingEnergy Masters Series (BEMS).

Following a very successful “soft launch” in October, with almost 60 students registered in two courses, I’m convening a working group of 6-8 NESEA members to step back – to help me set policies for how we run the program and how we integrate it with the rest of what NESEA does. Our first meeting is scheduled for December 7th.

Helping us fulfill the promise of BuildingEnergy . . . online, year-round

I view this committee as a natural extension of the BE planning committee, or as a curriculum committee, of sorts. The committee will help advise me on issues such as:

  1. What criteria we should use for choosing the subject matter for BEMS offerings and for selecting instructors
  2. What criteria we should use to ensure that instructors’ content does not unduly overlap with that of other instructors
  3. Whether we should implement incentives, above and beyond a standard revenue share, for instructors who go above and beyond in marketing, and whose efforts bring a significant number of students into the course who would not otherwise have enrolled
  4. What criteria we should establish for manufacturers/vendors who wish to offer courses on the platform, and whether/how we might brand such offerings differently than BEMS courses
  5. What the course schedule should be and how to prioritize which instructors to approach to develop course content
  6. Who we might approach as potential partners and/or for cross promotional opportunities
  7. How can we best integrate this program into others NESEA offers – paying particular attention to integration with our crown jewel, the BuildingEnergy Conference.

Initially, the BuildingEnergy Masters Series was conceived as a way for NESEA to offer BuildingEnergy Conference-quality content year-round to practitioners within our community, irrespective of their locations – and to help NESEA diversify its revenues so that we are not relying exclusively on the success of our annual conference to float the rest of the organization. Based on the post-conference surveys we’ve done in recent years, we knew that many within our community crave the opportunity to learn from, and network with, each other year round. BEMS was conceived as one way to help fulfill that need.

We made a good start . . . now it’s time to incorporate what we’ve learned

When we launched our two courses this fall, we relied upon instructors who routinely draw large crowds at our BuildingEnergy Conference. We knew we could rely on them to deliver high quality content. And we knew that they were excellent teachers who would take the time commitment to develop top-notch educational content seriously. We had hoped to attract 8-10 students for each of the courses we offer in 2012 and 2013, but  Marc Rosenbaum’s Zero Net Energy Homes, and Paul Eldrenkamp and Mike Duclos’ Passive House:  The Future of Building in the US?, far exceeded our expectations. We attracted almost 60 students between the two courses – in large part thanks to Marc Rosenbaum’s extra marketing efforts!

We’re thrilled that the courses and the format seem to appeal to so many. And we’re looking forward to incorporating more opportunities for members to drive the direction of this program, just as they do the BuildingEnergy Conference and Trade Show. If you have feedback you’d like to share about this program or process, feel free to email me at jmarrapese@nesea.org or call me at 413.774.6051, ext. 23. Otherwise, I’ll keep you updated on the working group’s recommendations and the roll out of this new initiative.

Annual Meeting and the Pretty Good House

For those of you who didn’t get to join us in Portland for the 2012 Annual Meeting, here’s a synopsis of the Annual Meeting as recounted by Maine Association of Building Energy Professionals’ Robert Howe in his member email titled “Energy Wonks Talk Pretty Good House”.

“Members of both MABEP and the Northeast Sustainable Energy Association (NESEA) spent some quality time together at NESEA’s 2012 Annual Meeting held in Portland this past Saturday evening at the urging of Portland architect Phil Kaplan of Kaplan Tompson, a member of the NESEA board.

The meeting was held at the Portland Public Library and included a tour of the building’s many ‘green’ features. Earlier in the day were tours of other energy efficient buildings in town, led by local architects.

Following some informal networking and munchies, the annual meeting included an introduction of the NESEA staff and board of directors by NESEA President Jim Petersen of Petersen Engineering in Portsmouth NH, and a review of NESEA’s past year by executive director Jennifer Marrapese.

The business meeting was followed by a panel discussion on “The Pretty Good House,” lead by Dan Kolbert of Kolbert Construction in Portland (see photo).

Dan had used the term Pretty Good House at one of the monthly energy wonk sessions hosted by Maine Green Building Supply’s Steve Konstantino at which Kolbert frequently presides. The idea is this: not everyone is going to want to or can afford to build the perfect the house…the net zero energy house…the Passivhaus. So if you have such a client who doesn’t want to go all the way, what do you do?

This sometimes serious, sometimes irreverant, sometimes comical discussion didn’t lead to any hard and fast rules, but did offer some useful insights.

Just about everyone agreed you don’t just walk away from that client, nor do you throw up your hands without trying to get the less-than-perfect client to see the value of building energy efficiency into his or her home.

One panelist opined that a lot of folks want to be half way between the two extremes of ignoring energy efficiency, on the one hand, and being cutting edge, on the other. But others argued that few people strive to be mediocre, and may come around to your way of thinking with a little effort.

Portland’s Paul Ledman said, “If I just had $900 worth of heating oil delivered to my house and then found out that my neighbor has a total energy bill of less than $10 a month, I would covet what my neighbor wants.” For the record, Paul doesn’t have $900 oil bills, but has a total energy bill sometimes less than $10 a month in his unit of the three-unit near-net-zero-energy apartment house he and partner Colleen Myers built on Portland’s Cumberland Avenue. (Incidentally, MABEP members Upcountry Building Inspectors, Island Carpentry and ReVision Energy all had a role in the building’s construction. You can check out Paul and Colleen’s home by clicking here and going to page 17 of NESEA’s online magazine, Building Energy.)

Someone else suggested you shouldn’t leave energy efficiency until the last item on your client checklist, after countertops and other stuff. They will be more inclined to want to include e.e. measures if they aren’t an afterthought.

John Monaghan urged folks to listen to their client and to work with them to achieve the desired outcome.

All in all, it was a lively, entertaining and thought-provoking evening. And that wasn’t the end of it.

Following the meeting, folks adjourned to the comfortable ambience of Grace, the former church-cum-restaurant, a block east of the library on Chestnut St. where we enjoyed good company, drinks and hors d’ouevres.

MABEP members present at the NESEA meeting included Claire Betze, Peter Taggert, Steve Konstantino, John Monaghan, Margo Billings and Bob Howe. An initial discussion about further collaboration between NESEA and MABEP will be continued at the September MABEP board meeting.”

 Learn more about MABEP here.

Profound Gratitude: Remarks by Jennifer Marrapese, Executive Director at Annual Meeting, 9/15/12

Welcome everybody to the 2012 annual meeting of the Northeast Sustainable Energy Association.

I am really excited that we’re here in Portland. There’s a vibrant green building and sustainable energy community here – a community that has built what they need in the form of the monthly Building Science Discussion Group, Maine Association of Building Energy Professionals, Passive House Maine, USGBC’s Maine Chapter, the Pretty Good House movement and many other formal and less formal organizations and collaborations.

The Portland area has traditionally not been as well served by NESEA as many other areas in our territory. And for as long as I’ve been at NESEA, we’ve been hoping to change that. So I was delighted when NESEA board member Phil Kaplan invited me to Portland and asked us to consider hosting our annual meeting here.

Since our first meeting with Phil and the Building Science Discussion Group in June, many of you Mainers have drunk the NESEA Kool Aid. Architect Rick Renner, a longtime NESEA member, is running for the NESEA board of directors. Sam Strickland is serving on a committee to help us create and launch online communities of practice so that geography ceases to be such a challenging barrier for NESEA members who want to learn and share year round. Steve Konstantino of Maine Green Building Supply has become a business member and opened his facility up last night for an annual meeting pre-game – a Building Science Discussion Group to welcome the whole NESEA community to town.

Profound gratitude. As I prepared my remarks for tonight, that was the mindset I started from. I feel profoundly grateful to this community and appreciative of all that we are accomplishing together.

Let me explain to whom I am grateful and why.

I am grateful to the more than 200 members who are really actively engaged with NESEA far above and beyond simply writing a check and receiving their monthly newsletter and their BuildingEnergy Magazine twice a year. It is surely unprecedented within NESEA that almost a third of our members are actively engaged in planning the conference, hosting sites in our Green Buildings Open House tour, submitting content for BuildingEnergy magazine, and serving on NESEA program and board committees.

I am grateful to Jamie Wolf for recently helping us to articulate something that we’ve known intuitively for a very long time:  that the BuildingEnergy Conference is NESEA’s crown jewel, or the center of NESEA’s universe, but that it occurs only for 3 days/year in Boston. Jamie shared with me his vision for BE365, which makes the BuildingEnergy experience available to NESEA members every day of the year through various events, gatherings, online learning and other forums throughout the year.

I am grateful to lifetime NESEA member Bernice Radle, who at the ripe old age of 26 is rallying a group of NESEA member preservationists to plan a kick-ass Green Buildings Open House tour in Buffalo on October 13th, and who is trying to bring the rest of the NESEA community into the digital age with her incredible promotional savvy using twitter, facebook, blogging and Pinterest.

I am grateful to Marc Rosenbaum, one of our NESEA rock stars, who has partnered with us, and who has spent more than 100 hours to develop and help us launch a 10-week online course for the BuildingEnergy Masters Series, and who recently shared with me, “I could develop and market a course like this on my own. Yet what appeals to me about this arrangement is that I get to advance my personal mission of expanding our collective capabilities, while creating an income stream, and also give back to this organization that has been such a key factor in my success. However, it’s a business partnership, not a charity -  NESEA has skin in the game just as I do.”

I am grateful to NESEA board member Kate Goldstein, who, although she is still a starving student, is digging deep for NESEA this year. Not only did she become a lifetime member – a great investment for somebody who’s still in her 20s – but she has also pledged a leadership gift in our annual fundraising appeal, because, in her words, “The diversity of NESEA’s membership is a gift for us who have not yet found our own path. NESEA is the shelter of our community.”

I am grateful to my staff – at least three of whom, despite being handed a salary freeze this year, have decided to invest some of their discretionary income into NESEA membership because they believe deeply in what we’re about here, and they consider themselves a part of this community.

I am grateful to Paul Eldrenkamp, who confided in me that one of the happiest days of his life was the day that he left his last NESEA board meeting in the mid-1990s. He went and sat in his car for a few minutes and let out a freedom cry that others may have heard even from inside the building. Paul shared that the board as a group (not its individual members) was so dysfunctional, and mired in the day to day operation of the organization, that he couldn’t wait to get out. Well, Paul is a testament to how things have changed for the better. This year, not only is he chairing the BuildingEnergy Conference, and bringing a ton of new talent into the organization through his vast network, but he’s also teaching a BuildingEnergy Masters Series class on Passive House online, and running for the NESEA board!

I am grateful to the 20 or so NESEA members – some long timers, some newbies – who are helping us experiment with and launch active online communities so that they can learn together how best to apply systems thinking in their practices and what are the elements of a generative economy. These communities will serve as a forum in which NESEA members can share with each other what’s working (and what’s not) in service of a more sustainable built environment. Based on what we learn from these communities of practice, we’ll launch others in the new year – including one on Deep Energy Retrofits, one on Zero Net Energy Buildings, and possibly even one on our topic tonight, the Pretty Good House.

These examples barely scratch the surface of all we’ve accomplished together over the past year. And all of this is happening in the worst building environment in 20 years.

In many ways, last year represented the “perfect storm.” Almost everything that could have gone wrong financially, did. NESEA’s membership numbers and Sustainable Green Pages listings continued their steady decline since the housing market crash in 2009. BuildingEnergy registration and exhibitor numbers declined, despite a whopping 97% of our attendees saying that they would recommend the conference to a colleague. We lost substantial donations from two longtime donors whose funding focus shifted and whose portfolios suffered at the hands of a lackluster economy.

We knew before the year even started that we were going to run a deficit in Fiscal Year 2012. We even budgeted for it. We invested heavily in staff, hiring a membership coordinator and a communications coordinator. We also invested in our infrastructure, launching a new website, supported by a new, more nimble database. We knew it would take time for these investments to pay off. Unfortunately, the deficit we ran was larger than anticipated.

NESEA’s reason for being is to advance the adoption of sustainable energy practices in the built environment. The rest of the industry is finally catching on as well.

Last year’s bottom line fails to tell the whole story. It doesn’t tell the story of the momentum we’re building, one practitioner at a time. It doesn’t tell the story of the quality of engagement within our membership, within the BuildingEnergy planning process, and at BE itself.

I truly believe that we’re planting the right seeds, and that if we continue to provide quality engagement experiences, the numbers will follow. I also know that we’ll continue to learn and adjust the plan as we go!

So I’m grateful. I’m invested in this organization and in this community, not just professionally, but also personally, as I complete my own deep energy retrofit and prepare to showcase my home on NESEA’s Green Building Open House tour, which will be held on October 13th throughout NESEA’s 10 states, from Maine all the way down to Delaware.

Now’s the time for you to invest as well. Invest in NESEA and in our future in a way that makes sense for you. If you’re not a member, join. If you are a member, consider donating or sponsoring above and beyond your membership contribution. Or give the gift of NESEA membership to a colleague to help grow our community.

If you’re a newcomer to our community, invest in your own professional development as you get to know us better. Enroll in one of our BuildingEnergy Masters Series courses and partake in  high quality interactive educational content from the comfort of your home or office. Learn about zero net energy homes from Marc Rosenbaum, the man who’s probably engineered more of them than anybody else in the Northeast. Learn about Passive House from Mike Duclos and Paul Eldrenkamp, a member of the inaugural group of Passive House certified consultants in the U.S. Then connect with others in your class to share what you’re learning and create a community of practice that can meet in person at next year’s BuildingEnergy Conference.

Attend the Building Energy Conference, exhibit there, sponsor. Even better, help shape our content by joining the planning committee for the BuildingEnergy Conference. Register your most recent project for our Green Buildings Open House tour in October. Enter your best work in NESEA’s Zero Net Energy Building Award to compete for our annual $10,000 prize. Submit an article for publication in BuildingEnergy Magazine, our peer-reviewed journal by and for sustainable energy professionals in the Northeast.

Invest in the community that is building your knowledge base, your practice, your career, and a more sustainable built environment.

Before I close, I’d like to thank a few people without whom this meeting would not have happened. First, thank you to our committee of locals who advised us on all of the nuts and bolts decisions we needed to make – from the beautiful location we are in to the buildings we should include on the tours earlier today to the Pretty Good House speaking program tonight. Those committee members include Matt Holden, Steve Konstantino, Dan Kolbert, and Rick Renner, among many others.

Next, I’d like to thank our sponsors for tonight – Sparhawk Group, Maine Association of Building Energy Professionals, and Thorton Tomasetti Fore Solutions. And a special thanks to sponsors Kaplan Thompson Architects and Pinnacle Windows, who are hosting a party after tonight’s meeting at Grace, a beautifully restored church and restaurant with an awesome looking menu!

Huge thanks also to Phil Kaplan of Kaplan Thompson Architects for advocating in favor of holding the meeting here in Portland and for connecting us with all the folks here who could help make it happen.

And finally, thank you to Kelsey Hobson, our summer intern from the Massachusetts Clean Energy Center. Kelsey came in at the beginning of the summer and flat out handled all the logistics for this meeting, with almost no guidance. She herded a group of benevolent but busy cats to score us this great location, and planned all of the building tours. She did such a great job that we decided to hire her permanently – or at least as permanently as she’ll have us. This is one NESEA emerging professional with a very bright future.

And now, I’d like to welcome to the stage NESEA board chair, James Petersen. James has been a huge champion of our work to “expand the choir,” and has supported these efforts personally by being a NESEA evangelist within his own professional network. James will share with you an update on where the board would like to see NESEA head, and on what your role might be in helping to create our future success.

Building Energy Masters Series Update: Summer 2012

This spring the first cohort of Building Energy Masters Series students completed the six-week Passive House training, taught by Paul Eldrenkamp and Mike Duclos.  They got a phone call from the instructors on the first day of the class and received a packet with the text book and other NESEA-related materials, then worked their way through a series of videos, reading assignments, quizzes, and homework.  Here’s what they said about the training:

  • “The course load averaged 5 hours per week.  There was a lot of variability in my schedule so I was glad the format was so flexible.”
  • “I learned a ton, but also have new-found respect for how much there is to know to do Passive House the right way.  I can definitely apply what I learned to my job.”
  • “Great instructors – I felt lucky to have their attention for such a sustained period.”
  • Biggest opportunity for improvement: “…deeper and more frequent interaction between the students and the instructors.”

So – a pretty good start, we think.  This summer we’re working on integrating a discussion wall into the course page to promote more interaction within the course, and we’re also going to roll out progress trackers so the instructors can see who’s engaged and who’s not.

A revised and improved version of the Passive House Training will be available this fall, along with two new Building Energy Masters Series Offerings:

  1. Zero Net Energy Homes with Marc Rosenbaum.
  2. Innovation Workshop: Developing & Implementing Nature-Inspired Ideas with Randall Anway.

In parallel, we’re developing a certificate program to for the Building Energy Masters Series – our goal is to build a sustainable program that facilitates the dissemination of deep expertise.  We’ll continue to keep the community informed, and always welcome volunteers or feedback.   If this sounds interesting for any reason, let Mary or Travis know how you’d like to get involved.

Newsflash: This whole-systems-thinking-stuff is hard!

One of the hallmarks of NESEA as an organization is that we embrace, or at least purport to embrace, whole systems thinking. We bill ourselves as “the Northeast’s leading member organization of professionals working in sustainable energy, whole systems thinking, and clean technology.”  In fact, NESEA’s whole systems thinking brand was part of what attracted me to the organization when I first accepted my position. I was drawn to the fact that nobody here was espousing simple, band-aid solutions to the complex issues associated with the large scale behavior change necessary to create a more sustainable built environment.

Well, for the past almost three months, I’ve been working on a deep energy retrofit of a house my husband and I just purchased. After three months of iterative planning, modeling, permit-seeking and neighbor stewarding, we’ve scarcely broken ground. Here’s what I’m learning, through the process, about whole systems thinking:

  • It’s hard;
  • It’s time consuming; and
  • Often it results in receiving differing, and even conflicting opinions that even an informed homeowner might have trouble sifting through.

This may seem obvious to those of you who do this work every day. But to me it’s a revelation that gives me even greater respect for the work that you all do, and for the clients for whom you do it.

I don’t think our experience is atypical. Like many of your clients, we face a number of constraints, including:  a tight budget with lofty energy savings goals; and a tight timeframe. Bottom line – We can’t afford to keep paying both a rent and a mortgage for much longer!

So, we’ve had to sacrifice the process in favor of the result in some instances. For example, we learned fairly early in the process that we couldn’t operate by consensus within our team and still meet our timeframes. And, closely related, we found that we needed to be crystal clear about each person’s role and responsibility within the team to ensure that we didn’t have more than one person working on the same thing at the same time. Ultimately, we had to decide who was in charge. (In our case, we went with our contractor, who had completed more DERs, and had worked more closely with the local utility on its incentive programs, than anybody else on our team.) We took this step in part, to contain costs, and in part, to keep the project on track with the timelines we need to meet.

Some of these decisions have been particularly challenging. As Executive Director of NESEA, it’s important for me to preserve my relationships with NESEA members. The stakes feel particularly high when I’m dealing with NESEA members as a client, but also trying to enhance my professional relationship with them through the process.

In any case, we’re still in the thick of the project, and many NESEA experts have told me to expect the stress levels to get worse before they get better. But I hope to report, within a few short months, that it’s all been worthwhile, and that we’ve moved into our new, very comfortable, very energy efficient home!

Invitation to join NESEA’s Communities of Practice

NESEA is piloting communities of practice (COP) for its members in which people can learn and problem solve together about a topic or practice they are passionate about. COPs are encouraged to meet online as well as in person.

A COP “is a group of people who share a craft and/or a profession. It can unfold naturally because of the members’ common interest in a particular domain or area, or it can be created with a specific goal of gaining defined knowledge. It is through the process of sharing information and experience with the group that members learn from each other, and have the opportunity to develop themselves personally and professionally.[1]

COPs create an experience of mutual learning and collaboration where every participant is both teacher and learner. In an effective COP representatives of a whole system are present to get the work done.   

At the close of BE12, 5 COPs formed.  Of the 5, we will conduct pilots with the topics of whole systems and next economy. We will begin online the week of July 18, 2012 in BaseCamp. John Abrams is developing the first next economy post to get the conversation going in BaseCamp. I am asking Jamie to do something similar for whole systems.

Save the date #1: To really accelerate COP participation, there will be an in-person workshop for NESEA members only. We will convene both the whole systems and next economy groups in the Pawtucket studio of New Commons on July 19th, 11 am to 2:30 pm. The agenda will feature both topical conversations on our two topics as well as collaborative conversation across the two topics. You can either bring a lunch or we will figure out how to make sandwiches available for people to buy — lunch and registration details will follow.

Save the date #2: The NESEA Annual Meeting will be held in September 15, 2012 in Portland Maine. On either 9/14 or 9/15 we will hold a second COP workshop.  Stay tune for the final date.

Before July 19th, Robert Leaver will develop and post a draft “COP Guide” based on the contributions posted so far, online, by the COP work group. It will define what a COP is; describe the facilitator’s role and so on. I will also revise “the compact” of purposes and roles between members and staff for the COP work group.

We have to begin working together online in BaseCamp as it will take some time to get BuddyPress designed and ready for our use. The collaborative infrastructure group will be organizing with staff and members a work group to work on the design and use of BuddyPress.

I look forward to seeing you on the 19th of July –11 am to 2:30 pm in the New Commons studio in Pawtucket.

Robert Leaver
New Commons

(Robert Leaver served as the BE12 Conference Chair and the BE11 Vice Chair)


[1] Communities of Practice as defined in Wikipedia based on the concept of Etienne Wegner.