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Important NESEA Program Update

Earlier this month, in consultation with NESEA’s Board of Directors, I decided to eliminate NESEA’s K-12 education programs. Although this was a difficult decision, I am confident that it will ultimately make NESEA stronger.

So what does this mean? This will be the last year that NESEA will host the Northeast Regional Championship of the Junior Solar Sprint, which will take place on June 12th in Springfield. We hope you’ll join us for our last hurrah, and make this year’s event our best ever. In addition, Arianna Grindrod and Susan Reyes will be working to deliver the last of our Wind Wisdom and Solar Sense educator workshops, and to report back to our key funders and supporters by June 30, 2011, the end of our fiscal year.

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This post was written by Jennifer Marrapese on April 28, 2011 Comments (0)

Four Ways to Generate Referral Business for your Renewable Energy Company

We all know that the local contracting business is built on word-of-mouth, relationships and trust. Renewable energy is no different. People LOVE talking about their new solar or geothermal system, so figuring out of to leverage that word-of-mouth is the most powerful marketing effort you can undertake.

This is the second article in a series of columns on marketing for renewable energy companies. The first article described how to generate customer leads by holding a geothermal or solar workshop. These are four suggestions for what to do next. Keep in mind you can use all of these ideas with solar photovoltaic, geothermal or solar thermal systems. For the sake of this post, we will use geothermal for consistency.

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This post was written by Brian Hayden on April 5, 2011 Comments (0)